Pullman Hotel Jeddah previously known as Al-Hamra Sofitel Hotel Jeddah is located in famous Palestine Street. The five stars hotel has been serving for three decades mainly to the business community.

The construction of the hotel was primarly was built in a rush to fulfill the high demand of the tourism market. After decades the hotel required a serious renovation plan. Saf Innovative undertook research on several criteria, hotels target market and budgeting plan with its owner as well as following the brand changing from Sofitel Hotel to Pullman.

Saf Innovative team performed mock up rooms to Pullman standard, obtained owner and operator approval, the renovation program in 253 rooms started from first floor gradually from first floor, covering FF&E, electromechanical and wood work.